Want to Add VALUE to Your Event in 2026?
Speaking • Author: Jane M. Tereba
As we close out the year, I’ve been reflecting on the countless conversations I’ve had with business owners, advisors, and partners about what drives business value — and how much those conversations matter.
When people truly understand what creates value in a business, everything changes: decisions become clearer, priorities shift, and owners start seeing their companies through a new lens.
That’s why, as I look toward 2026, I’d love to see those conversations happen in more rooms — at conferences, association meetings, peer groups, and podcasts.
Not because I want to fill a speaking calendar, but because when we talk about value in a clear, approachable way, everyone wins: the audience walks away with tools they can use, and the organizations that host those discussions elevate the experience for their members.
Why These Conversations Matter
Every business owner wants to strengthen their company — but few have a clear framework for how value is actually built.
Value isn’t just a number — it’s a reflection of leadership, culture, business model, and the choices owners make every day.
Yet many business owners (and even some advisors) don’t get the chance to explore those ideas outside of a transaction or a crisis. Bringing these discussions to professional events, association meetings, or podcasts gives people the space to think differently about their businesses — before they have to.
These are the kinds of topics that consistently spark meaningful discussion:
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What really drives transferable value — and what holds it back
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How to work on your business, not just in it
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Building recurring revenue in traditionally project-based businesses
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Leadership, culture, and the “intangibles” that make companies stronger
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Preparing for transition long before it’s time to sell
Each conversation creates awareness and action — often long after the event is over.
A Real-World Example
Earlier this year, I spoke at a national conference about identifying and growing business value. Afterward, a national franchise group reached out, asking if I could work with their franchisees to apply those concepts one-on-one.
Together, we helped owners pinpoint specific ways to strengthen their businesses — and, in turn, increased both franchisee and franchisor value.
It was a reminder that when we bring these topics to more audiences, the ripple effects can be powerful and spark measurable change.
When people understand what drives value, they don’t just see their business differently — they lead differently.
Let’s Collaborate
If you’re part of an organization, association, or peer group that brings in speakers or podcast guests, I’d love to connect about how we might collaborate.
Our shared goal is simple: to give your audience practical, story-driven insight into what makes businesses stronger and more valuable to help leaders see the connection between decisions made today and long-term business value.
It’s not about valuation theory —it's about helping leaders make smarter decisions that pay off over time.
Looking Ahead
2026 will be a year of continued change and opportunity for business owners and advisors alike. By bringing fresh, thoughtful discussions about business value to your audiences, we can help them prepare, grow, and make better decisions.
If you’re planning events or know of groups that would benefit from these conversations, I’d be glad to explore how we might collaborate.
Here’s to another year of meaningful discussions — and to helping more people see the story behind the numbers.
>>Explore our list of frequent speaking topics here. We are also happy to customize a presentation for your organization.
Jane M. Tereba
Jane Tereba, ASA, CPA, is President of Capital Valuation Group Inc., headquartered in Madison, WI, which has been specializing in business valuation and litigation support services for over 50 years. Her professional experience includes over 15 years of public accounting prior to joining Capital Valuation Group in 2014. If you'd like to discuss your unique business or client's business situation, please click on our link for a complimentary call with her.
